So what exactly is PG Direct? What can it do for you? Imagine sending your book files to your printer, who could process and print your titles, and THEN market and sell your title through an e-commerce bookselling platform…all with one easy seamless process. Well, that’s the beauty of PG Direct! We’ve made bookprinting and selling far more efficient…. and simpler than ever with an all-in-one solution.
Why did we develop it? You probably realize that the bookselling environment is rapidly changing and becoming even more competitive. Today it’s not enough to be “just a printer,” we must also be a logistics expert that delivers content, no matter the format.
You might say we reinvented our own supply chain. Behind the scenes, we already had a nimble manufacturing platform in place, so it was a matter of leveraging our technology expertise to create a user friendly shopping experience for readers and consumers. As PG president, Nick Lewis, explained, “It was not a huge leap for us to add e-commerce functions to our capabilities, and as far as we know, we’re one of the first US printers to offer this bold, new sales model to our publishers.”
This new sales channel simplifies– even disrupts– the supply chain; in short, we’re bypassing the middleman – like Amazon, for example. Each of our customer segments—publisher, consumer, libraries and others —will likely benefit by working with us directly through time and cost savings.
What are the advantages? It’s a unique opportunity to reach a broader audience. Publishers will experience more exposure and visibility for their titles, while readers will enjoy perks like discounted retail pricing, free USPS shipping (for purchases over $30) and fast production times. Our streamlined process cuts out unnecessary expenses like overprinting, transportation, and storage costs, and we handle all the clerical tasks too. No more administrative time-consuming jobs like taking orders, processing credit cards and shipping books.
There’s an environmental bonus as well. Kathleen Lewis, Vice President of Publishers’ Graphics, noted, “Consumers will recognize that our process helps save energy while keeping the printed book beautiful and affordable. With a direct to consumer supply chain, we are reducing waste, saving energy and resources– resulting in a very small carbon footprint. It’s the complete package and an earth-friendly solution that we think consumers will appreciate.”
Full circle with PG Direct. It all comes back to creating great looking books. Ones that you’re proud to sell and distribute. By skipping the middleman, the savings are passed on to the end-consumer so both you and your readers benefit. It’s a full-circle, full-service solution with mighty benefits.
Visit PG Direct and learn how we can help you sell and distribute your titles. Or call us at 630-221-1850.