Publishers’ Graphics Adds Two New Hires

By on March 24th, 2014 in Marketing, News and announcements

(Carol Stream, IL; March 24, 2014):  Publishers’ Graphics, a global POD and offset book manufacturer with three locations nationwide, is pleased to announce two hires to support the company’s growth as a provider of global publishing solutions.

Anthony Ferrigno has joined PG as Vice President of Global Distribution and Sales.  With over 30 years of logistics experience in both domestic and global publishing, Anthony most recently served as Director of Logistics for Springer Science and Business Media for the Americas.   His responsibilities at Springer included overseeing all vendor relationships as well as the distribution of books and journals.

With extensive experience in POD management, modern warehousing, and supply chain optimization, Anthony will play a key role in the continued growth of PG in the global marketplace.  “Anthony’s experience and insight of the global publishing industry is an asset in his new role as VP of Global Distribution and Sales, “said Nick Lewis, President of Publishers’ Graphics.  He noted, “Over the years, Anthony has played a leading role in transforming Springer’s print and distribution model to a POD model.”

Also joining PG is Norma Cadena as Director of Human Resources. Norma has over 15 years of human resources experience, most recently as HR Director at Raging Waves, in Yorkville, IL.  Prior to this, she held HR management positions at multi-national corporations including Nippon Express USA and Unilever.

Norma will be based in the Carol Stream, Illinois office, and will provide HR direction and support to PG’s two other locations in St. Louis, MO, and Florence, KY.

For more information, please visit www.pubgraphics.com

 

 

Printing terms for First Time Authors (Part 1)

By on January 22nd, 2014 in How to, Marketing

Printing is one of those industries with a lot of terms to know!  Bleeds, trim size, full ink coverage, 4-color, 4/0, 4/4, lamination…. It goes on and on. Not to mention those elusive paper terms like text paper, cover paper, PPI, basis weight, etc…

To help out our first time authors, we put together a quick reference guide of commonly used terms in the book printing industry:

Binding : Any finishing operation following the printing including cutting, collating, folding, drilling and other finishing operations.

Bleed : Any element that extends past the edge of the printed piece.

Book Block : Folded signatures gathered, sewn and trimmed, but not yet covered.

Casewrap or case binding: A type of binding used in making hard cover books with adhesive.

Crop marks: Small printed lines around the edges of a printed piece indicating where it is to be cut out of the sheet.

4 color process : A system where a color image is separated into different color values (cyan, magenta, yellow and black or CMYK) by the use of filters and screens.
      4/0: Four process colors on one side of the sheet only.
      4/4: Four process colors on both sides of the sheet.

End Sheet: Sheets that attach to the inside pages of a case bound book to its cover. Also called end papers.

Lamination: Applying thin transparent plastic sheets to both sides of a sheet of paper, providing scuff resistance, waterproofing and extended use. Matte and gloss are available.

Perfect binding: A binding process where the signatures of a book are held together by a flexible adhesive.

Show -through: Printing on one side of the sheet that can be seen on the other side. (generally want to avoid)

Trim Size: The final size of the printed piece after it has been cut and trimmed.

We’ll cover Paper Terms in our next segment, Part II.

An offset press at our St. Louis facility.
An offset press at our St. Louis facility.

All About PUR Binding

By on November 7th, 2013 in How to

As a publisher you might be hearing a lot these days about PUR binding.  And you may also be wondering whether it makes sense for your titles.

PUR binding is one of the strongest and most durable binding methods on the market
PUR binding is one of the strongest and most durable binding methods on the market

So what exactly is PUR? Polyurethane or “PUR adhesive” glue came along in the late 1980′s and was used in other industries such as furniture and automotive before being discovered as useful in book binding applications. Its main advantage, a lower freeze point and a higher melting point, has significant advantages, especially for publishers who ship books globally.

Today PUR adhesive is gaining traction in the marketplace as publishers and consumers desire books that will keep the pages bound together more securely over the life time usage of the book.  In fact, since installing its PUR binder over three years ago, PG now uses PUR adhesion for about 40% of its books — both hardcover and softcover.

Even fans of Smythe binding, in which the signatures of the book are sewn together, are recognizing PUR’s value, and are moving over to it.  According to an article in American Printer, (October, 2003), here are just a few benefits of PUR binding:

  1. Lie-flat qualities
    When applied at its recommended thickness

    Even large page count books can be PUR bound and maintain lie-flat quality
    Even large page count books like this textbook can be PUR- bound and maintain lie-flat quality

    — 0.01 inch — PUR is considerably more flexible than standard EVA hot melts. This ability to lie flat when open allows for hands-free reading.

  2. Heat and cold resistance
    PUR adhesive has a lower freeze point and a higher melting point than any other adhesive on the market. Books bound by PUR will not fail at extreme temperatures — even over 200°F or under -40°F. These properties were especially important to customers who send books globally where temperature extremes are commonplace.
  3. Less wrinkling of backbone
    Binding cross-grained paper with standard hot melt adhesives causes considerable wrinkling in the book’s gutter area. PUR’s lower operating temperature, however, doesn’t drive paper moisture away from the backbone. PUR is also somewhat malleable as it cures, allowing the paper fibers to return to their original orientation.
  4. Less “chip-out”
    Since PUR is applied at half the standard thickness of hot melt, there is much less chance for the material to build up on trimmer knives and nick the cover material during trimming.
  5. Square backbone
    Because only a small amount of PUR needs to be used for binding, less adhesive is squeezed out when the cover station and side clinchers attach the cover and form the back.
  6. Cost savings
    One of the most significant reasons for considering PUR adhesion is the cost savings. According to a study in Europe, binders can realize a cost savings of 30 percent to 40 percent by milling off the backbone of the folded signatures and then gluing them with PUR.*

*from American Printer, October, 2003

Publishers’ Graphics Snags Awards in Midwest Publishing Association Show

By on October 25th, 2013 in News and announcements
Budgie Bird Blues and Underbelly were winners of the Crystal Award of Excellence from MPA
Budgie Bird Blues and Underbelly were winners of the Crystal Award of Excellence from MPA

Publishers’ Graphics, a leading POD, short-run and offset book manufacturer, has been honored with two Crystal Book awards from the Midwest Publishers Association (MPA) 2013 Awards Show held recently in Chicago.  Two PG customers won individual Awards of Excellence, the top honor for each category.

Winning in the Children’s Book category was Kathleen Cook with her debut book entitled Budgie Bird Blues.  Illustrated by Peter Bex, the book relates the true story of a family pet parakeet. Also winning honors was Underbelly, a gastronomical publication produced by Blind Pig of Asheville, a publisher based in North Carolina.  Underbelly won top honors in the Journals category.

The 2013 MPA publishing awards honors excellence in the planning, supervision and execution of the physical and visual aspects of publishing media. The entries are judged for general excellence in design, typography, composition, illustrations, paper, printing, special treatments, and binding.

Each award winning entry will become part of a permanent collection at the Special Collections Library of the University of Illinois at Chicago.

A leading POD, short-run and offset book manufacturer, Publishers’ Graphics brings innovative workflows and customized publishing solutions to its customers.  Headquartered in Carol Stream, Illinois, PG has manufacturing facilities in St. Louis, Missouri and Florence, Kentucky.

For more information, visit www.pubgraphics.com

Meet us in St. Louis!

By on August 12th, 2013 in News and announcements

Self publishers, meet us in St. Louis!

The St. Louis Publishers Association (SLPA) and the St. Louis Writers Guild are presenting a vendors marketplace this Wednesday, August 14, from 6:30-8:30 pm.  This annual event brings together editors, designers, printers and book coaches under one roof at The Lodge in Des Peres, MO.  

Stop by and visit with Walker Deibel, VP, Sales and Marketing, from Publishers’ Graphics.  He’ll  introduce our POD, Instant Quote, and Bookstore services to St. Louis area self publishers and small publishers alike.  And he might even have some cake!

self publishers

Simple Steps to Market Your Book

By on July 18th, 2013 in How to

Most authors would agree that after writing a book, the biggest challenge is how to market the book. Competing for publicity and media attention is difficult and time consuming, often with little to show for your efforts.

That’s NOT true in Sabrina Penn’s case!  Her efforts have yielded video reviews at two large metro TV stations.pam grier2

Sabrina Penn’s children’s book, “A Cowgirl Named Pammy” was just printed, and within a two week period, she landed two TV interviews.  Morning anchors at TV stations in Chicago and Denver promoted the book during their AM programs and provided information on where to purchase the book.

Illustrated by Michael Sein-Colon, “A Cowgirl Named Pammy” tells the story of Pam Grier, the first African-American woman super hero in Hollywood action movies.  Sabrina said, “The key to my success with the media was simple: I created a brief summary of my book and emailed it to select media outlets.  Since Pam Grier had lived in Colorado, I knew there would be some interest in that market, so I contacted the Denver area stations.”

She advised, “Let the media feel they are getting the first news out.  Offer a free copy of your book. Email them more than once.”  Sabrina even suggests taking out a few ads about your book, first locally, then in larger markets.

book 11In addition, utilizing social media is critical. Sabrina claims, “Twitter, YouTube, and Facebook are important, along with finding blogs related to your subject area.”  She suggests: “Make appropriate comments on their blog posts and add links for your book in the comment section; I do this all day long!”

Sabrina closed by saying, “Most importantly, believe that your book is as important to the media as it is to you, and you will succeed.”

“A Cowgirl Named Pammy” is available in the PG Bookstore.

Publisher Spotlight: Joe Simon Autobiography

By on June 12th, 2013 in Publisher Spotlight

Former rhythm and blues singer and Grammy award winner Joe SimonIMG_5986 was in the PG office today, picking up his hot-off-press autobiography and signing some copies for PG employees.

The book is entitled Don’t Give Up, You Can Make it If You Try, You Can Win.  It’s the inspiring rags to riches saga of Joe Simon’s rise to soul stardom, only to eventually abandon the trappings of fame and fortune to devote his life to founding a ministry.

Simon scored his first national hit in 1965 with “Let’s Do It Over” for Vee-Jay Records.  Then he went on to perform hits such as “Teenager’s Prayer,” “Drowning in a Sea of Love,” and “Power of Love,” as well as the theme song from the movie, Cleopatra Jones. Other hits followed in the late 60’s.

After his incredible run of hits, Simon abandoned show business and established his own ministry in the southern suburbs of Chicago.

Author Joe Simon and Dale Lipp from PG
Author Joe Simon & Dale Lipp from PG

Spickum Publishing was the publisher for this 232 page hardcover book, and Dale Lipp, Project Manager at PG, shepherded it through the production process at PG.

Joe Simon was impressed with PG’s service.  He said, “I made phone calls and sent many emails to many, many book printers all across America, and ended up going back to Dale Lipp at Publishers’ Graphics, because Dale’s personality and the tone with which he represents PG is overwhelming!”

Overall, it’s a fascinating behind the scenes look at the music business as well as Joe Simon’s life.  And now Joe is well on his way to promoting and marketing his book!

PG Bookstore FAQs

By on May 3rd, 2013 in How to

It’s a great feeling when your book is finally written and printed. But what’s the next step?  How do you sell it or even let people know it’s available?

The first step is to let people know where to find and purchase your book.  That might mean creating a website to promote and sell the book.  But what if you don’t want to go to the trouble (and expense) of developing a website?Pubgraphics online bookstore

Publishers’ Graphics offers a virtual bookstore to help you do just that.  PG maintains the website, processes orders and credit card payments, and packs and ships your books. To help you list your book, here’s some FAQs from PG’s bookstore expert, Dale Lipp:

What is the PG Bookstore?  The PG Bookstore is a great resource for authors and publishers to sell their books online.  There is no additional charge to add your book to the store.  You can create a retail listing on the store for selling small quantities, and at the same time we can set up a wholesale listing for any wholesale customers you may have.

What are the advantages of using a third party to sell your book? Using a third party like PG frees you up to do what you do best: write!  No one becomes an author or publisher because they want to spend their time taking orders, processing credit cards, and shipping books.  That’s what we do best!

What are the steps to using this service?  There’s only a few:

  1. PG must print at least one copy of the book prior to listing the book.  This ensures that what we are listing on the bookstore meets your quality standards. Printing beforehand also works out any printing issues ahead of time.
  2. The next step is to register as a user at Publishersgraphicsbookstore.com
  3. Complete and return the listing agreement. This is a brief form that I can email to you.
  4. Write a short description of the book and also a short paragraph or two “About the Author.”

That’s it!  Within 48 hours or less, your listing will be live and ready for business.

What tools are available within the site to promote your book?

The site has numerous easy-to-use social media tools to help you showcase and build an audience for your book. Sharing links from Facebook, LinkedIn, Twitter and Google + and scores of others lets your friends, family, colleagues and potential customers where to purchase your book. The social media channels are a good starting point to market your book; the rest is up to you!

Hot off the Press: Chickens and (Coffeetable) Books

By on April 25th, 2013 in Publisher Spotlight

Owning chickens has fast become the new urban chic, with books being written and published frequently on all aspects of the phenomenon.  PG customer, HenschelHAUS Publishing has just published a memoir of Claudia Bruckert’s chicken clan, titled “A “Rooster’s Tale.”

IMG_5819

The author tells her story through the eyes of a young rooster named Change, and follows the clan of chickens through a year of life including dust baths, brooding chicks, and awful territorial battles between families.  It’s a great insider view of everyday life, full of enchanting events and intriguing facts, and beautifully photographed by the author.

In this oversized coffee table book, Claudia answers the essential questions:  Do chickens talk? What does a rooster do all day? Would a mother hen attack a hawk? What happens within a family of chickens?

PicMonkey Collage123

There are charming illustrations and full bleed photographs in this hardcover book.  It’s a reading joy for children, adults, and everyone who takes animals seriously and a warmhearted inspiration for seasoned and aspiring chicken farmers.

HenschelHAUS is an independent and traditional publishing house that works closely with authors to produce timely, high-quality paperback, hardcovers, e-books and audiobooks.  Located in Milwaukee, Wisconsin, HenschelHAUS is under the leadership of president and book maven Kira Henschel.  Along with her team of experts, she has midwifed over 120 books from idea to finished book.  You can read more A Rooster’s Tale here, and visit the HenschelHAUS website as well.

Case Study: Large Publisher Reduces Costs with In-Plant Solution

By on February 25th, 2013 in Case Study

turnkey

Building on two centuries’ experience, a customer of Publishers’ Graphics grew rapidly over the last two decades to become a leading international academic publisher of more than 1,500 journals and 1,800 new books annually, with a backlist in excess of 20,000 specialist titles.

A company of this size and magnitude needed a solution to help manage their growing global printing demands. For the last six years, they partnered with Publishers’ Graphics to help minimize print runs, inventory levels and eliminate outside freight costs. This was also the beginning of this company’s divide and print or print local model where they issue POs in-house, share files with partners worldwide, and manufacture books in multiple global markets simultaneously, eliminating expensive sea and air freight charges for international shipments.Brochure_p07

PG’s In-Plant Services helped this international publisher with short runs, first-run prints and their micro-replenishment system that orders books daily to maintain precise inventory levels. As a result, they have completely eliminated freight costs in their warehouse and are keeping inventory levels at a record low by printing only what’s needed for the immediate future. Also, books deliver to the warehouse instead of customers, which allows them to consolidate books to single customers and save considerably on shipping and billing.

Working with Publishers’ Graphics on an in-plant basis has brought many improvements to this customer’s business. A spokesperson for the company noted that they have fewer out-of-stock situations, plus they can turn on a dime and push specific orders to rush status if necessary. They’re also able to ship fewer books to customers directly from outside sources. Consolidating these orders is much less confusing for customers and much more cost effective for them.

Challenge:

Decrease print runs to micro levels to keep inventory down and eliminate freight from outside sources.

Solution:

Use Publishers’ Graphic’s In-Plant Services for short-run first prints, reprints and micro-replenishment: an automated system that orders books daily to maintain precise inventory levels.

Benefits:

  • Eliminated freight cost into the warehouse.
  • Inventory levels are at an all-time low, yet there are fewer out-of-stock situations.
  • Turnaround time on specific orders is within 24 hours.
  • Consolidated customer orders to eliminate confusion, improve service and cut costs.